手机版 | 网站地图 | 设为首页 | 加入收藏
网站颜色:

【部分包邮】艺术设计专业英语/艺术设计史/设计的定义/设计原则/设计心理学/设计管理与策略/设计研究/设计重点/广告设计平面设计.

  • 产品名称:艺术设计专业英语清华社
  • 是否是套装:否
  • 书名:艺术设计专业英语清华社
  • 定价:52.00元
  • 出版社名称:清华大学出版社
  • 作者:无
  • 书名:艺术设计专业英语清华社
  • ISBN编号:9787302451693

 

 书名:  艺术设计专业英语 清华社
 出版社:  清华大学出版社
 出版日期:  (咨询特价)
 ISBN号: 93

 

 

本书是关于艺术设计相关专业的内容,从艺术设计的各个方面入手进行介绍,有助于学习者提高专业英语资料的阅读和翻译能力,掌握一定的专业术语及用法,是艺术设计相关专业学生的必备教材。

Unit 1 History of Art and Design ……………………………………… 1

Lesson 1 The Origin of Design ………………………………………………………………… 3

Lesson 2 Integration of Design ………………………………………………………………… 7

Lesson 3 Michelangelo ……………………………………………………………………… 11

Lesson 4 Annie Leibovitz Biography ……………………………………………………… 17

Unit 2 Defi nition of Design …………………………………………… 23

Lesson 5 RE-DESIGN: Daily Products of the 21st Century ……………………………… 25

Lesson 6 What Is User-centered Design and Why Do We Need It@ …………………… 31

Lesson 7 Evidence-based Design ………………………………………………………… 38

Lesson 8 Screen Designs in Context ……………………………………………………… 42

Unit 3 Design Principles ……………………………………………… 47

Lesson 9 Comparison and Consistency …………………………………………………… 49

Lesson 10 The Eight Golden Rules of Interface Design …………………………………… 55

Lesson 11 Billboard Design 101 ……………………………………………………………… 58

Lesson 12 Typographic Principles for Packaging Design ………………………………… 62

Unit 4 Design Psychology ……………………………………………… 69

Lesson 13 Hierarchy of Needs ……………………………………………………………… 71

Lesson 14 Emotional Design: People and Things ………………………………………… 74

Lesson 15 Ten Psychological Principles to Design with …………………………………… 81

Lesson 16 Metaphorically Speaking ………………………………………………………… 93

Unit 5 Design Management and Strategy …………………………… 99

Lesson 17 Manufacturing, Design, and Innovation ………………………………………… 101

Lesson 18 Meeting Business Challenges …………………………………………………… 108

Lesson 19 The Third Dimension: The Sheer Cliff of Value ………………………………… 115

Lesson 20 Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand … 124

Unit 6 Design Research ……………………………………………… 133

Lesson 21 Brainstorming Graphic Organizers ……………………………………………… 135

Lesson 22 Card Sorting ……………………………………………………………………… 139

. iv .

艺术设计专业英语

English for Art Design

Lesson 23 Evaluative Research ……………………………………………………………… 142

Lesson 24 Usability Metrics …………………………………………………………………… 145

Unit 7 Materials and Techniques of Design ……………………… 149

Lesson 25 Ten Tips for Sustainable Package Design ……………………………………… 151

Lesson 26 What Is Wearable Tech@ Everything You Need to Know Explained ………… 160

Lesson 27 What Is 3D Printing@ ……………………………………………………………… 168

Lesson 28 Eyetracking ………………………………………………………………………… 175

Unit 8 Design Focus ………………………………………………… 179

Lesson 29 Big Data Visualization: Turning Big Data into Big Insights …………………… 181

Lesson 30 Natural User Interfaces …………………………………………………………… 189

Lesson 31 Designing Memorable Experiences …………………………………………… 197

Lesson 32 What Is Design for Services@ …………………………………………………… 204

Unit 9 Case Studies in Innovation ………………………………… 213

Lesson 33 Amazon.com ……………………………………………………………………… 215

Lesson 34 High Line …………………………………………………………………………… 221

Lesson 35 Learning More About Creativity and Innovation from LEGO ………………… 226

Lesson 36 Design at Yahoo! ………………………………………………………………… 234

Unit 10 Designers and Their Works ………………………………… 243

Lesson 37 STUDIO 101—WK Interact ……………………………………………………… 245

Lesson 38 Tom Otterness’ Life Underground ……………………………………………… 251

Lesson 39 Bill Verplank—Designing Interactions ………………………………………… 256

Lesson 40 Project Praxis: The Power of Branding—CCTV “Ink” ………………………… 264

Unit 11 Education and Career ………………………………………… 269

Lesson 41 Western Education Systems …………………………………………………… 271

Lesson 42 Environmental Design: Pollution, Crowding and Ecology …………………… 276

Lesson 43 How to Be a Graphic Designer@ ………………………………………………… 281

Lesson 44 Setting Up a Studio, Individually or Collectively@ ……………………………… 287

Unit 12 Trends and Perspectives …………………………………… 295

Lesson 45 The Future of Advertising ………………………………………………………… 297

Lesson 46 Challenges of Electric Vehicle Design ………………………………………… 303

Lesson 47 Ten Plagues of the Information Age …………………………………………… 309

Lesson 48 Paper Beats Plastic@ How to Rethink Environmental Folklore ……………… 316

Appendix 词汇表 ………………………………………………………… 329

 

 

本书旨在使读者掌握艺术设计相关专业的英语术语及用法,培养和提高读者阅读和

翻译专业英语文献资料的能力。全书由12个单组成,包含48篇文章,内容涉及艺术设

计史、设计的定义、设计原则、设计心理学、设计管理与策略、设计研究、设计材料与

技术、设计重点、设计创新案例、设计师及其作品、设计教育与事业、设计趋势与观

点。每个单由课文、词汇和练习组成。

本书可作为高等理工院校和高等美术院校艺术设计相关专业本科生和研究生的专业

英语教材,也可作为从事相关专业人士的参考用书。

热门设计活动